Performance, strategy, and purpose, built into one operating style.
Hey There, I'm Luiz! A performance marketing expert specialized in
high-intent lead generation across competitive markets. I design and scale acquisition systems for home improvement, real estate, consumer appliance, residential security and e-commerce brands across North America and Europe.
After 7+ Years of managing campaigns daily, I’ve reverse-engineered what drives predictable growth, and built a system that turns paid traffic into qualified pipeline and measurable revenue.
My background includes: creative training and recognition, hands-on experience in multiple campaign strategies, copywriting, and creative direction, always tied back to performance.
See what satisfied clients say about the transformative power of my marketing consultation services!
LHMARKETING NUMBERS
$5M+
managed in paid media across Google, Meta, Microsoft, TikTok, and native platforms.
50.000+
leads generated across performance driven campaigns.
70%+
of leads classified as service ready or purchase ready
(case result).
Up to 74.8%
Lower CPL versus market benchmarks, plus stronger on site engagement (case result)
My Services
01
Performance Strategy
and Planning
Full funnel planning, intent mapping, channel mix, measurement plan, targets, and hypotheses.
02
Google Ads Growth System
Search, Performance Max, Demand Gen, Display, structure, bidding, query control, scaling.
03
Meta Ads Growth System
Lead gen, conversions, remarketing, Advantage+, creative testing, audience testing.
04
Tracking and Attribution
GA4, GTM, offline conversion tracking, CRM integration, call tracking, reporting stack.
05
Creative Testing Framework
Testing that connects creative to CPL, ROAS, and lead quality, not vibes.
My clients
Garage Door Depot
Canada's #1 Garage door company
Problem: CPA drifted from CA$20 to 24 to CA$35 to 40 due to fragmentation and unstable learning phases
What changed: Full account restructure, consolidation by high intent themes, bidding and budget realignment, Reaching All-time low CPA's with a 70%+ Qualified Lead Rate
Real Estate, full digital transformation
Move: Segmentation by location, property type, buy vs rent, plus site, landing pages, and Google Reviews improvements.
Results: $15.12 CPL rent, $25.70 CPL sales, up to 74.8% lower vs benchmarks, avg engagement 1:55, estimated CVR 2% to 3.5%
01
Adalberto Neto
Sales Manager at ADPERC ltd.
Luiz Henrique is a highly talented and dedicated digital marketing professional with whom I have had the pleasure of working closely over the years, during which he has consistently demonstrated exceptional skills in various facets of digital marketing, including SEO, content marketing, social media strategy and data analytics.
He helped my company develop and implement a strategic plan that resulted in a 70% increase in website traffic and a significant boost in conversion rates.
Luiz is not only technically proficient but also possesses outstanding leadership and communication skills.
I highly recommend him.
02
Rayane Estevan
Performance Marketing Director at Lavin Media
I had the opportunity to work with Luiz as a Media Buyer at Lavin Media. They consistently showed a good understanding of campaign management and a willingness to learn and adapt to new strategies. Luiz contributed to the team's success by being detail-oriented and collaborative, ensuring campaigns were well-executed and aligned with goals.
03
Carolina Oliveira
Senior Performance Marketing Specialist at Lavin Media
I enjoyed working with Luiz as a Media Buyer at Lavin Media. Throughout our time together, he demonstrated a firm grasp of campaign management and a keen interest in learning and adapting to new strategies.
Luiz was integral to the team's success by being meticulous and cooperative, ensuring that campaigns were executed efficiently and aligned with our objectives. I strongly believe he's a great addition to companies worldwide!
04
Anthony Homsy
Sr. CRO Specialist
Luiz has been instrumental in developing successful campaigns for a variety of verticals. He's highly adaptable & I'll definitely be reaching out if needed in the future!
05
Samuel Augusto
SEO Expert
I had the pleasure of working with Luiz Henrique on several paid media management projects. His expertise in platforms such as Google Ads and Facebook Ads, combined with his strong analytical skills, was instrumental in achieving outstanding results in our campaigns.
Luiz Henrique is a dedicated, proactive professional who stays consistently up to date with the latest market trends. I strongly recommend him to any company looking to optimize its digital advertising investments.
Let’s talk growth, with numbers on the table.
Book Your Free Strategy Session Now
Av. Paulista, 1471 - Bela Vista, São Paulo - SP, 01.311-927 | Brazil